Ebook Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay
Are you curious about primarily books Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay If you are still puzzled on which one of the book Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay that must be purchased, it is your time to not this site to search for. Today, you will need this Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay as one of the most referred publication and many needed publication as resources, in other time, you could appreciate for other publications. It will depend on your eager demands. But, we constantly suggest that publications Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay can be a terrific infestation for your life.
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay
Ebook Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay
Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay Exactly how a simple concept by reading can improve you to be a successful individual? Checking out Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay is a quite simple task. But, just how can lots of people be so careless to read? They will choose to spend their downtime to talking or socializing. When in fact, reading Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay will offer you much more opportunities to be successful completed with the efforts.
To conquer the trouble, we now offer you the innovation to obtain guide Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay not in a thick published file. Yeah, reading Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay by on the internet or getting the soft-file only to read can be among the means to do. You may not really feel that checking out a publication Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay will certainly serve for you. Yet, in some terms, May individuals effective are those who have reading behavior, included this kind of this Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay
By soft data of the publication Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay to read, you might not need to bring the thick prints all over you go. At any time you have eager to check out Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay, you can open your kitchen appliance to read this book Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay in soft documents system. So simple and fast! Checking out the soft file book Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay will give you easy method to review. It could likewise be faster due to the fact that you could review your e-book Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay almost everywhere you really want. This on the internet Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay can be a referred book that you can appreciate the remedy of life.
Considering that book Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay has terrific advantages to check out, lots of people now expand to have reading behavior. Assisted by the industrialized modern technology, nowadays, it is not tough to download guide Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay Also guide is not alreadied existing yet on the market, you to hunt for in this web site. As just what you can discover of this Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay It will actually ease you to be the initial one reading this publication Managing Corporate Social Responsibility: A Communication Approach, By W. Timothy Coombs, Sherry J. Holladay and obtain the perks.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
- Sales Rank: #895027 in eBooks
- Published on: 2011-09-07
- Released on: 2011-09-07
- Format: Kindle eBook
Review
“This will become a seminal text that can be used at both undergraduate and graduate levels. It is well-written, incorporates U.S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication.”
- Derina R. Holtzhausen, Oklahoma State University
“CSR has become the new mantra of the corporate world. With a strategic and process oriented approach to CSR, this important book provides new research-based insights into the concept, philosophy, and practice of CSR.”
- Winni Johansen, Aarhus University
“Without a sound CSR commitment by management, efforts to communicate CSR are at best facile and at worst manipulative and deceptive. CSR theory reasons that the organization must first be “good” if it is to communicate in ways that can advantage its brand equity and protect it against unwarranted attacks. Coombs and Holladay wisely understand this battlefield and build on it to advance the understanding of what can and must be said to feature businesses’ CSR achievements.”
- Bob Heath, University of Houston
From the Back Cover
Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well.
Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization’s missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization’s CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices.
About the Author
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Today’s Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006).
Sherry J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals.
Together, Timothy Coombs and Sherry Holladay are authors of the award winning books It’s Not Just PR: Public Relations in Society (2007, Wiley-Blackwell), PR Strategy and Application: Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of Crisis Communication (2010, Wiley-Blackwell).
Most helpful customer reviews
0 of 0 people found the following review helpful.
This book fit right in with the course we offer...
By Tool Lover
Good readable and accessible text on CSR. Fits right in with the course we offer...much better than the old text "Taking Sides, Clashing Views in Business Ethics."
0 of 0 people found the following review helpful.
good textbook
By May Hauer-Simmonds
may hauer simmonds said: great book! very good approach about pr and social corporate communications. it gives you a god idea of how you can make good things happen.
0 of 0 people found the following review helpful.
Good BOOK
By Anumati
Good Book, very essential information and guidance on practices of Managing Corporate Social Responsibility. Had to read it to write my thesis.
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay PDF
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay EPub
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay Doc
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay iBooks
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay rtf
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay Mobipocket
Managing Corporate Social Responsibility: A Communication Approach, by W. Timothy Coombs, Sherry J. Holladay Kindle
Tidak ada komentar:
Posting Komentar