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Attracting Perfect Customers: The Power of Strategic Synchronicity, by Stacey Hall, Jan Brogniez
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Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as ""targeting"" customers and ""outmaneuvering"" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.
Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are ""on purpose""; that collaboration, not competition, is required; and that businesses create their own ""clients from hell"".
- Sales Rank: #128706 in Books
- Brand: Brand: Berrett-Koehler Publishers
- Published on: 2001-10-15
- Original language: English
- Number of items: 1
- Dimensions: 9.26" h x .72" w x 6.12" l, .75 pounds
- Binding: Paperback
- 200 pages
- ISBN13: 9781576751244
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.
Copyright 2001 Cahners Business Information, Inc.
Review
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller
"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001
"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,
"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,
"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author
From the Publisher
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?
"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International
"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great book!
By Amazon Customer
This book is full of incredible information about attracting the type of customers you want for your business. I was a bit skeptical at first because I have been taught for years that in order to grow your business you have to sell, sell, sell, and you have to compete with everybody else, and use all kinds of in-your-face tactics that I never really enjoyed, but this book works. Within 1 week after reading this book I signed up 2 new perfect clients - the kind of clients I had been wanting but never getting. I would highly recommend that you put any skepticism aside and read this book.
2 of 2 people found the following review helpful.
Get This Book ASAP!
By Ricky
In the middle of applying Tip #1, I got a new application from a new person who wants me to coach them for weight loss! I haven't had a new client in two weeks!
This book will teach you step by step how to apply the law of attraction in business with no fluff. It's how-to info mixed with real case studies.
Get it! It worked for me the first day!
0 of 0 people found the following review helpful.
I highly recommend this book
By Paul Burton
I recommend this to all my friends whether you use this book personally or for your business. I intend to refer to this book often, as I align myself to my perfect customers. My business will be perfect for me as I write my Strategic Synchronicity Plan and mission statement. Thank you Stacey Hall and Jan Stringer. Janene Gourley
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